Amanda Zeng
About Amanda Zeng
Amanda Zeng is a Senior Business Analyst, Customer Insights at TELUS in Montreal, Quebec, Canada. She has a diverse background in data science and analytics, with experience at companies including IQVIA, McGill University, and McKesson Canada.
Company
Amanda Zeng currently holds the position of Senior Business Analyst, Customer Insights at TELUS, a leading telecommunications company. She operates from Montreal, Quebec, Canada, where she leverages her expertise in data analytics and customer behavior to drive strategic decisions. TELUS is known for its customer-centric approach, and Amanda plays a crucial role in advancing this mission through her analytical skills.
Title
Amanda Zeng is the Senior Business Analyst, Customer Insights at TELUS. In this role, she focuses on leveraging data to uncover customer insights and drive business decisions. Her work involves analyzing customer data, developing predictive models, and implementing new strategies to improve customer experience and retention.
Education and Expertise
Amanda Zeng achieved a Master of Management in Analytics from McGill University's Desautels Faculty of Management from 2018 to 2019. Prior to that, she earned a Bachelor's degree from McGill University, graduating in 2015. She also holds a Quebec Diploma of College Studies from Marianopolis College, obtained in 2012. Her advanced skills in SQL and Python for Data Science are certified by Coursera. Her academic background and certifications form the foundation of her expertise in business analytics and data science.
Background
Amanda Zeng has a diverse career background with experience across various industries. Before joining TELUS, she worked at IQVIA as Associate Manager, Data Science & Advanced Analytics from 2019 to 2021. She also served as a Consultant - Data Analytics at McGill University's Desautels Faculty of Management in 2019 and a Consultant - Data Science at McKesson Canada from 2018 to 2019. Her earlier roles include Commercial Analyst at Novartis, Analyst - Sales & Operations at LabSphere, Analyst - Marketing & Strategy at Artron Laboratories Inc., and Administrative Coordinator at The Yellow Door / La Porte Jaune.
Achievements
Amanda Zeng has made significant contributions in her field. At TELUS, she developed a predictive model that improved customer retention rates by 15%. She also led a cross-functional team to implement a new customer segmentation strategy, which increased the effectiveness of targeted marketing campaigns by 10%. In 2022, she presented a paper on customer behavior analytics at the Canadian Marketing Association Conference. Additionally, she volunteers as a mentor for the Women in Data Science (WiDS) initiative in Montreal, highlighting her commitment to supporting the next generation of data scientists.