Amit Nag
About Amit Nag
Amit Nag is the Vice President of Smart Home, Entertainment & Transformation at TELUS, with a diverse background in technology and business development, including roles at PlayStation and Bain & Company.
Title at TELUS
Amit Nag holds the position of Vice President, SmartHome, Entertainment & Transformation at TELUS. In this role, he oversees initiatives that integrate advanced smart home technologies and entertainment solutions, transforming the customer experience.
Professional Background
Amit Nag has a diverse background in tech and business management. Before joining TELUS, he co-founded a livestreaming startup venture in the San Francisco Bay Area in 2020, where he worked for eight months. Prior to that, he served as Head of Business at PlayStation Vue from 2014 to 2020 and as Senior Director of Strategy and Business Development at PlayStation from 2010 to 2014. Earlier in his career, he was a Manager (Principal) at Bain & Company from 2004 to 2010 in Greater Los Angeles Area.
Education and Expertise
Amit Nag has an extensive educational background that enhances his role in business and tech. He earned an MBA with a focus on Finance, Marketing, and Strategy from Northwestern University - Kellogg School of Management. He also holds a Master's degree in Industrial Engineering from Texas A&M University and a Bachelor's in Civil Engineering from the Indian Institute of Technology, Madras.
Key Initiatives at TELUS
At TELUS, Amit led several transformative initiatives. Notably, he led a codevelopment partnership with AWS to create a device-agnostic smart home platform, launching globally and in Canada in December 2023. He also developed AI agents managing 90% of voice calls for triage, diagnosis, and care, and implemented large language model-based (LLM) agent support tools for call summarization and knowledge base access. Additionally, he set up an agile development capability and launched a next-gen TV & streaming platform, reducing care calls by 33% and enhancing customer lifetime value by over $700.
Achievements in Entertainment and Streaming
Amit Nag has been instrumental in innovative projects in the entertainment and streaming sector. He launched Stream+, a global-first bundle of premium streaming services, driving a 5% increase in mobile sales. He also established an ad team, acquired partner inventory, and set up ad operations to initiate monetization efforts. Under his leadership, the TV services at TELUS achieved a churn rate of less than 1% while growing by 5% year-over-year in a shrinking North American market.