Andrea Cruz
About Andrea Cruz
Andrea Cruz is a Senior Business Analyst at TELUS in Vancouver, with extensive experience in marketing, digital platforms, and data analytics.
Current Position at TELUS
Andrea Cruz currently serves as a Senior Business Analyst at TELUS in Vancouver, British Columbia, Canada. In this role, she applies her extensive experience in business analysis and data visualization to support the company's strategic initiatives. Her proficiency with tools like Tableau, MS Power BI, and Excel allows her to deep-dive into data, providing insights that drive business decisions.
Previous Experience at Booster Digital
Prior to her current role, Andrea Cruz was the Executive Director at Booster Digital, where she worked from 2018 to 2020. This position involved overseeing digital marketing operations in both Brazil and Canada through a remote working setup. During her tenure, she focused on driving digital strategies and managing marketing campaigns to boost client engagement and performance.
Educational Background and Certifications
Andrea Cruz has a diverse educational background, which includes a Bachelor’s degree from Unicentro de Belo Horizonte (UNI-BH) completed in 2001, and multiple post-graduate diplomas. She holds a Post-Baccalaureate Diploma in Computer and Information Systems from Douglas College, which she completed in 2021. Additionally, she earned post-graduate diplomas from Centro Universitário UNA and Fundação Dom Cabral. Her most recent achievement is a Post-Baccalaureate Diploma in Data Analytics, completed in August 2021.
Technical Skills and Proficiencies
Andrea Cruz possesses a comprehensive skill set in various digital and data technologies. She is proficient in database management using SQLAlchemy, SQLite3, MongoDB, and MS SQL Server 2019. Her business analysis skills are augmented by her proficiency in data visualization tools such as Tableau, MS Power BI, and Excel. She also has experience with marketing tools including Biteable, Canva, Hootsuite, and Google Analytics, as well as web technologies like HTML5, CSS3, and Google Tag Manager. In programming, she is skilled in languages and frameworks such as Java, C#, Python, Vue.js, Spring Boot MVC, and Flask.
Past Roles and Industry Experience
Andrea Cruz has accumulated extensive industry experience in various roles over the years. She has worked in marketing and advertising roles with numerous companies, including as a Marketing Communications Analyst at Banco Rural S/A, a Marketing Operations Manager at Perfil252, and a Software Project Manager/Advertising Manager at Governo do Estado de Minas Gerais. Her career began as an Assistant Planner at SMP&B, later advancing to significant roles where she managed teams and projects, bringing strategic marketing and operational improvements.