Andreina Pirela
About Andreina Pirela
Andreina Pirela is the Senior Digital Marketing Communications Manager at Koodo, a division of TELUS, based in Toronto, Ontario, Canada.
Current Role at TELUS
Andreina Pirela is currently the Senior Digital Marketing Communications Manager for Koodo at TELUS, located in Toronto, Ontario, Canada. In this role, she leads the digital marketing strategy, with a strong focus on performance digital and paid search (SEM). She collaborates closely with agency partners to manage digital reporting and provides regular updates on campaign performance. Her responsibilities also include analyzing campaign results to recommend optimizations that enhance online acquisition and efficiency.
Previous Experience at MediaCom Canada
Before her current role, Andreina worked as an SEM Associate Account Manager at MediaCom Canada from 2016 to 2018 in the Toronto, Canada Area. Over the two years, she gained significant experience in search engine marketing, focusing on paid search (SEM) strategies and collaborating with clients to optimize their digital marketing efforts.
MBA Internship at Lufthansa Group
Andreina served as a Marketing Analyst during her MBA internship at Lufthansa Group in the Madrid Area, Spain, from 2015 to 2016. During her seven-month tenure, she developed valuable skills in marketing analysis and gained international experience, contributing to the company's marketing strategies.
Academic Background
Andreina has an extensive academic background in marketing and business. She studied at George Brown College, achieving an OSLT Program in Business-Entrepreneur & Sales/Marketing in 2016. She earned an MBA from ESIC Business & Marketing School in 2015 and completed a Short Program in Marketing Strategies in International Environments in 2012 at the same school. Additionally, she holds a Master in Marketing from IESA (2011-2012) and an Honours Bachelor of Arts in Communications Studies with a concentration in Marketing from UCAB - Universidad Católica Andrés Bello (2004-2009).
Earlier Career
Andreina's early career spans multiple roles in marketing across different regions. She was a Marketing Specialist at Grupo Marka-Microsoft Dynamics Partner ERP in Caracas, Venezuela, from 2013 to 2014. She also held the role of Entrepreneur and Marketing Coordinator at Nos Graduamos in Venezuela from 2012 to 2014. From 2007 to 2013, she was the Brand Marketing Coordinator at Cines Unidos, a significant period where she honed her skills in brand marketing.