Areej Rafique, MBA
About Areej Rafique, MBA
Areej Rafique, MBA, is a Marketing Manager at TELUS in Toronto and an Independent Director at Sana Industries Ltd in Pakistan, with extensive experience in marketing and education.
Company
Areej Rafique currently holds the position of Marketing Manager at TELUS, based in Toronto, Ontario, Canada. In this role, she has developed and executed a comprehensive marketing strategy that significantly increased customer engagement and retention. She also played a key role in launching a new telecommunications product at TELUS, achieving a market penetration rate of 15% within the first six months.
Title
Areej Rafique serves as Marketing Manager at TELUS and as an Independent Director at Sana Industries Ltd in Pakistan. She also collaborates as a partner with Allied Global Advisors. Her previous roles include Member Board Of Directors at Hallmark Company Limited and Manager, Product Marketing at Pakistan Oxygen Limited.
Education and Expertise
Areej Rafique has an extensive educational background, including an MBA in Business Administration and Management from Edinburgh Business School, Heriot-Watt University. She completed a Director’s Training Program at The Institute of Chartered Accountants of Pakistan and studied marketing at London Business School. Additionally, she holds an Engineer's Degree in Telecommunications Engineering from NED University of Engineering and Technology and a high school background in English, Maths, Physics, and Chemistry from Pakistan International School Jeddah.
Background
Before her tenure at TELUS, Areej Rafique gained valuable experience in various roles across different regions. She served as an Assistant Business Manager at PTCL.Official in Karachi and as a Physics Instructor at both King Saud University and Al Ma'arifa International Private School in Riyadh. Her diverse background also includes a managerial role in product marketing at Pakistan Oxygen Limited, where she led a cross-functional team to optimize product portfolios and implemented marketing campaigns that significantly increased sales.
Achievements
Areej Rafique has several notable achievements to her name. At TELUS, she led a marketing strategy that increased customer engagement and pioneered a telecommunications product launch. Her tenure at Pakistan Oxygen Limited was marked by the optimization of the product portfolio resulting in a 20% reduction in production costs and a data-driven marketing campaign that boosted sales by 25% year-over-year. She has also mentored junior marketing professionals, aiding their career development, and received recognition for her outstanding performance in marketing and sales.