Bala Raghavan
About Bala Raghavan
Bala Raghavan is a Senior Market Manager - Mobility Prospecting at TELUS in Toronto, Canada, with an MBA from York University's Schulich School of Business.
Current Position at TELUS
Bala Raghavan serves as the Senior Market Manager - Mobility Prospecting at TELUS in the Toronto, Canada area. His role involves managing and mining prospect data of 6.5 million Canadians, creating segmentation and targeting strategies based on behavioral and demographic data. He has also developed and executed marketing campaigns, collaborated with cross-functional GTM partners, and managed campaigns for Koodo and Public brands. Bala is recognized as a process champion and thought leader, continually innovating based on evolving business cases.
Educational Background
Bala Raghavan holds a Master of Business Administration (MBA) in Marketing and Global Retail Management from York University's Schulich School of Business (2017-2018). He also achieved a Post Graduate Diploma in Management (PGDM) in Marketing from the Xavier Institute of Management and Entrepreneurship. Furthermore, Bala has a Bachelor of Arts (B.A.) in Economics from the University of Madras and has completed Level 3 Conversational French in Language and Literature at the University of Toronto.
Marketing and Campaign Development
As part of his role at TELUS, Bala Raghavan has created new email journeys and ad hoc below-the-line (BTL) campaigns to A/B test new creative concepts and messages. He developed the offer strategy for BTL acquisitions based on offer testing. Bala has managed a team of cross-functional go-to-market (GTM) partners to execute comprehensive and targeted marketing campaigns.
Recognition and Leadership
Bala Raghavan is recognized for his leadership and innovation in his role as Senior Market Manager - Mobility Prospecting at TELUS. He is noted as a process champion and thought leader within the organization, continually innovating and improving strategies based on learnings from evolving business cases. His proactive approach and data-driven insights have contributed significantly to the success of his projects.