Benoit Arlabosse
About Benoit Arlabosse
Benoit Arlabosse is a Senior Digital Marketing Manager at TELUS Health in Montreal with over 15 years of experience in digital marketing, specializing in analytics and ROI-focused strategies.
Title: Senior Digital Marketing Manager at TELUS Health
Benoit Arlabosse currently holds the position of Senior Digital Marketing Manager with TELUS Health, working in the Montreal, Canada Area. He brings a wealth of experience to the role, with over 15 years in the digital marketing field. His role involves implementing digital marketing strategies and managing agency relationships, with a specific focus on optimizing return on investment (ROI) for every initiative led.
Education and Expertise: HEC Montréal and Université de Montpellier
Benoit Arlabosse earned his M.Sc. from HEC Montréal, where he studied from 2008 to 2010. Prior to this, he completed his B.Sc. at Université de Montpellier, studying from 2004 to 2007. His educational background lays a solid foundation for his expertise in digital marketing, data management, and analytics, equipping him with comprehensive skills that he applies to his current role.
Background in Digital Marketing
With over 15 years of experience in digital marketing, Benoit Arlabosse has worked across various capacities including agency roles and web entrepreneurship. His holistic expertise covers multiple areas of digital marketing such as SEO, SEM, Retargeting, Social Media Marketing, Content Marketing, Email Marketing, and CRM. His extensive background allows him to manage a team of digital professionals effectively in both agency and enterprise settings.
Implementation of Digital Analytics Tools
Benoit Arlabosse has implemented digital analytics tools across more than a hundred websites and apps. His strong analytical background supports his commitment to leveraging data as the cornerstone of his digital marketing strategy. He is experienced in using tools like SAS and SPSS for data management and mining, which aids in understanding the effectiveness of various digital marketing initiatives.
Approach to Digital Marketing
Benoit Arlabosse focuses on ROI for every initiative he leads, emphasizing the importance of data in shaping digital marketing strategies. He regularly explains digital advertising concepts to traditional marketing communication teams, aiming to bridge the gap between different marketing practices. His approach involves constant learning and adaptation to understand what works and what doesn’t in the ever-evolving field of digital marketing.