Brianne Higo
About Brianne Higo
Brianne Higo is a Marketing Manager at TELUS and a Manager of Strategic Services at Wasserman + Partners Advertising in Vancouver, British Columbia, Canada.
Current Positions
Brianne Higo currently serves as the Marketing Manager at TELUS. In addition to her role at TELUS, she is also the Manager of Strategic Services at Wasserman + Partners Advertising, located in Vancouver, British Columbia, Canada.
Previous Roles in Marketing and Advertising
Brianne Higo has an extensive background in marketing and advertising. From 2016 to 2019, she worked as a Manager, Strategic Services at Wasserman + Partners Advertising. Before that, she served at i2i Advertising as an Account Executive from 2015 to 2016, an Account Coordinator from 2013 to 2015, and a Media and Promotions Intern in 2013. She started her career as a Marketing Coordinator and Social Media Intern at The Media Merchants in 2012.
Education Background
Brianne Higo holds a Bachelor of Business Administration (B.B.A.) degree from the British Columbia Institute of Technology, which she completed between 2013 and 2015. She also attained a Marketing Management Diploma with Distinction from BCIT from 2011 to 2013. Additionally, she studied Communications Studies at Simon Fraser University from 2010 to 2011.
Marketing Strategies and Campaigns
Throughout her career, Brianne Higo has successfully implemented agile go-to-market initiatives to counter competitive pressures and enhance consumer awareness. She introduced new collaborative working teams and process efficiencies, which streamline activities and identify inconsistencies. Additionally, she has launched both mass and targeted campaigns, establishing key performance indicators (KPIs) for measurement and compiling reports to inform future recommendations.