Brigita Flack, B Com (Hons)
About Brigita Flack, B Com (Hons)
Brigita Flack is a Customer Insights Manager at TELUS, with extensive experience in market research and data analytics across various industries.
Current Role at TELUS
Brigita Flack holds the position of Customer Insights Manager at TELUS. She operates within the Home Solutions Marketing, Strategy & Data Insights division. Based in Vancouver, she leverages her extensive experience in data analytics and consumer insights to inform strategic decision-making and enhance customer relationship management through informed business decisions.
Previous Experience in Market Research and Analytics
Brigita Flack has a rich history of roles centered around market research and analytics. She worked at LifeLabs Medical Laboratory Services, beginning as a Senior Market Research Analyst from 2013 to 2017, and subsequently served as a Marketing Manager on a contract basis from 2013 to 2014. Prior to that, she was a Senior Market Research Analyst at BC Biomedical Laboratories Ltd. from 2011 to 2013 and an Associate Research Manager at Concerto Marketing Group Inc. from 2007 to 2011. Her early career includes a role as a Market Research Analyst at Longwoods International from 2003 to 2006.
Educational Background
Brigita Flack obtained her Honours, Bachelor of Commerce Degree in Business Management from Ryerson University, where she studied from 1999 to 2003. Her academic background laid a strong foundation for her extensive career in market research and data analysis. Additionally, she attended MIOC, XV Gimnazija, further contributing to her knowledge and skills in her field.
Skills and Expertise
Brigita Flack possesses finely tuned analytical skills and is adept at using data to tell compelling stories that facilitate informed business decision-making. She has expertise in survey design and programming using Qualtrics, data tabulation and analytics using SPSS, and sentiment analysis coding. She is also skilled in field operations, project management, and the use of SalesForce CRM for customer relationship management.
Industry Experience
Brigita Flack has designed and executed market research programs across a diverse array of industries including healthcare, travel and tourism, consumer packaged goods, financial services, academia, and media. Her extensive industry experience has equipped her with a multifaceted understanding of market dynamics, allowing her to apply her insights across various sectors effectively.