Bruce Liu, MBA
About Bruce Liu, MBA
Bruce Liu, MBA, is the Senior Manager of Strategy and Planning at TELUS, with over a decade of experience at the company and a diverse background in engineering and business.
Current Role at TELUS
Bruce Liu currently serves as the Senior Manager of Strategy and Planning at TELUS. He brings over ten years of experience within the company, having transitioned through various managerial roles that shaped his expertise in strategy and planning. Liu's current focus includes overseeing the strategic direction and planning initiatives for TELUS.
Career at TELUS
Starting at TELUS in 2013, Bruce Liu first took on the role of Strategy Manager for Consumer Solutions in Toronto. After two years, he became the Senior Strategy Manager for National Business Solutions, serving in this capacity from 2015 to 2018. Throughout his tenure, Liu has built a solid foundation in both consumer and national business strategies, contributing to TELUS's growth and market leadership.
Experience in Finance and Marketing
Before joining TELUS, Bruce Liu gained significant experience in the finance sector at HSBC. From 2011 to 2013, he worked as the Marketing Manager for Segmentation Strategy, based in Toronto. In this role, Liu specialized in developing market segmentation strategies, which have been instrumental in his subsequent roles focused on strategic planning.
Early Career in Logistics
From 2006 to 2009, Bruce Liu served as the Manager of Forecast and Business Analysis at DB Schenker. This period marked his initial foray into the logistics industry, where he honed his skills in business analysis and forecasting, laying the groundwork for his future roles in strategy and planning.
Educational Background
Bruce Liu holds an MBA in Marketing and Finance from the Schulich School of Business at York University, completed in 2011. Additionally, he earned a Bachelor's degree in Engineering from East China University in 2003. This diverse educational background, encompassing both engineering and business disciplines, equips Liu with a unique perspective and a versatile skill set suitable for complex strategic roles.