Caitlin Hawley
About Caitlin Hawley
Caitlin Hawley is a Product Manager for Video On Demand at TELUS in Vancouver, Canada, with a diverse background in marketing, administration, and project coordination.
Current Role as Product Manager at TELUS
Caitlin Hawley is currently employed at TELUS in Vancouver, Canada, serving as the Product Manager for Video On Demand. In this role, she is responsible for implementing on-screen promotions and marketing initiatives that align with the company's business strategy. She builds and maintains relationships with key content providers and studios to support TELUS' Optik TV Video On Demand platform. Additionally, Caitlin leads and advises team members on projects, trials, and new initiatives, collaborating with various internal and external teams to develop and execute multi-channel communication and promotion initiatives.
Previous Experience at Irish Distillers
From 2018 to 2019, Caitlin Hawley worked at Irish Distillers in County Dublin, Ireland, as the Product Manager for JamesonWhiskey.com. During her tenure, she managed and oversaw the digital presence of Jameson Whiskey, contributing to the brand's online marketing and engagement strategies.
Earlier Roles at TELUS
Caitlin Hawley has had multiple roles at TELUS prior to her current position. From 2015 to 2017, she worked as the Product Manager for Video on Demand Merchandising in Vancouver, British Columbia. Earlier, in 2011, she served as a Product Specialist for three months. In these roles, she handled responsibilities ranging from product merchandising to strategic promotions and relationships with content providers.
Educational Background
Caitlin Hawley has a diverse educational background. She studied Event Marketing & Marketing Management at the British Columbia Institute of Technology in 2015, completing select courses over 11 months. She also attended SKEMA Business School for an academic exchange, achieving Grand Ecole in 2011 during an 11-month program. Additionally, she completed a Bachelor of Commerce (BCom) in Business - Service Management at the University of Victoria from 2008 to 2012.
Diverse Industry Experience
Caitlin Hawley has accumulated a wide range of industry experiences throughout her career. She has held roles such as Digital Project Coordinator at Glacier Media Inc. in 2013-2014, Marketing Coordinator at North Shore Wellness Centre in 2014-2015, and Accounting/Administrative Assistant at Piteau Associates Engineering in 2014-2015. Her career began with positions at the North Vancouver Community Arts Council and Piteau Associates Engineering Ltd, providing her with a comprehensive skill set in marketing, project coordination, and administrative functions.