Carine Jamieson St Amand, MBA
About Carine Jamieson St Amand, MBA
Carine Jamieson St Amand, MBA, is the Directrice Marketing Et Commercialisation at TELUS in Montréal, Québec, Canada, with extensive experience in marketing roles across various companies.
Company
Carine Jamieson St Amand currently works at TELUS in Montréal, Québec, Canada as Directrice Marketing Et Commercialisation. TELUS, a leading Canadian telecommunications company, provides a range of products and services including wireless telecommunications, internet, and home security systems.
Title
Carine holds the position of Directrice Marketing Et Commercialisation at TELUS. In this role, she is responsible for developing and implementing marketing strategies, managing marketing operations, and overseeing commercialization efforts. Her efforts focus on healthcare access improvement through TELUS Santé and the commercialization of residential security and home automation products.
Professional Background
Carine has held various significant roles in marketing throughout her career. Prior to TELUS, she served as Directrice générale du marketing at dress you for two years, from 2018 to 2020, in the Région de Montréal. From 2012 to 2017, she was the Directrice marketing at TC Media in the Montreal, Canada Area, and from 2008 to 2012, she held the position of Marketing Project Manager at TC Transcontinental Printing. Carine also worked at UAP, holding the titles of Marketing Manager (2007-2008), Special Project Adviser (2005-2006), and Market Research Analyst (2003-2005).
Education and Expertise
Carine's educational background is robust with a focus on marketing and communications. She achieved an MBA in Marketing Research from Université du Québec à Montréal (UQAM) from 2002 to 2004. She holds certificates in Marketing from HEC Montréal (2000-2001) and in Publicité from Université de Montréal (2001-2002). Additionally, she obtained a minor in Sciences de la communication from Université de Montréal from 1999 to 2000. She also studied Collecte de donnée sur le terrain et analyse during her MBA at Universidad Autónoma de San Luis Potosí.
Responsibilities at TELUS
As Directrice Marketing Et Commercialisation at TELUS, Carine is responsible for developing marketing strategies for TELUS Santé, improving healthcare access, and managing the commercialization of residential security and home automation products. She oversees the operational marketing process to ensure collaboration between marketing, product, finance, and sales teams. Carine's role also involves increasing brand value through new business segments, managing acquisition marketing, evaluating pricing structures, overseeing channel enablement, preparing annual marketing plans, and developing strategic partnerships to support business objectives and customer acquisition.