Catherine Blair
About Catherine Blair
Catherine Blair is the Director of Marketing Service Enablement at TELUS in Toronto, Ontario, with extensive experience in complex project management and team leadership.
Current Role at TELUS
Catherine Blair is the Director of Marketing Service Enablement focusing on Complex Project Management and Team Leadership at TELUS, based in Toronto, Ontario, Canada. She has been instrumental in launching the highest priority consumer project in 2019, delivering it just seven months after approval. Catherine has expanded her team by 50% and incorporated five new contractors in FY19 to bolster support for Public brand portals.
Previous Positions at TELUS
Catherine Blair has held various managerial roles at TELUS over nearly two decades. From 2008 to 2012, she served as Manager of Consumer Products, leading significant business transformation initiatives. Before that, she was Manager of Consumer Capital Governance from 2007 to 2008. Catherine also worked as Manager of Product Development from 2001 to 2007 and Manager of Network Services from 1999 to 2001. These roles were all based in Toronto, Ontario, Canada.
Key Initiatives and Innovations
Throughout her career, Catherine Blair has introduced several impactful initiatives and innovations. She launched the industry-pioneering 'Bring-It-Back' program, achieving high activations and renewals. She invented the automated 'Smart Upsell' process for customers nearing their data limit and updated the Wireless Code of Conduct without negatively affecting over 7 million customers in 2017. Her work in improving user experience enterprise-wide through API standardization has been noteworthy.
Achievements and Awards
Catherine Blair has received numerous accolades for her leadership and contributions. She won a CHLOE Leadership Excellence Award, which is presented to female leaders and role models. She also boosted platform reliability for a flanker brand, surpassing growth forecasts and achieving record-level loading. Catherine’s efforts led to a 93% employee engagement score, reversing a previous 17% drop to a 37% gain.
Early Career at Bell Mobility
Before her extensive tenure at TELUS, Catherine Blair worked at Bell Mobility as a Product Specialist from 1995 to 1999. Her role at Bell Mobility laid the groundwork for her successful career in the telecommunications industry. During this period, she gained valuable experience in product management and development.