Cecilie Balfour, MBA
About Cecilie Balfour, MBA
Cecilie Balfour, MBA, is the Manager of Acquisition at TELUS Digital in Vancouver, Canada, with extensive experience in digital marketing and strategy.
Current Role at TELUS Digital
Cecilie Balfour currently holds the position of Manager, Acquisition at TELUS Digital in Vancouver, British Columbia, Canada. In this role, she is responsible for leading acquisition strategies and initiatives to drive customer growth for TELUS Digital.
Previous Experience at TELUS
Before becoming Manager, Acquisition at TELUS Digital, Cecilie served in several roles within TELUS. She was the Senior Strategy Manager, Digital Growth from 2021 to 2022, focusing on driving digital growth initiatives. Prior to that, she held the position of Senior Market Manager and Marketing Manager at TELUS Rewards, where she developed and implemented customer loyalty programs, increasing customer retention by 20% over two years.
Early Career and Other Roles
Before her time at TELUS, Cecilie was Manager, Strategic Services at Wasserman + Partners Advertising from 2015 to 2019. She also worked as an Account Manager at WIAN Branding and held various internships at EQAL, Braun/Allison, No Limits Sportswear, and VitroRobertson, gaining experience in digital marketing, editorial content, public relations, and account services.
Educational Background
Cecilie Balfour has an extensive educational background. She earned a Professional MBA from UBC Sauder School of Business. She studied Digital Business Leadership at University College Dublin and Behavioral Science of Management at Yale University in 2019. Additionally, Cecilie holds a Digital Marketing Certificate from New York University (2014-2015), a B.A in Communications with a Minor in Publishing from Simon Fraser University (2009-2012), and studied Arts and Humanities at Western University (2007-2008).
Certifications and Recognitions
Cecilie Balfour has earned certifications in Advanced Google Analytics, enhancing her skills in analyzing and optimizing digital marketing campaigns. She received the TELUS Digital Excellence Award in 2021 for her outstanding performance in digital growth strategy. Additionally, she presented a paper on 'Innovative Digital Marketing Strategies for Telecom Companies' at the 2022 Canadian Marketing Association Conference.