Dave Lafferty
About Dave Lafferty
Dave Lafferty is a Strategy Manager at TELUS in Toronto, Ontario, Canada, known for his analytical mindset and ability to engage with stakeholders. He has a diverse background in strategy, product management, and coaching, with experience at companies like Level5 Strategy, Canadian Tire Corporation, and Inscape.
Current Role at TELUS
Dave Lafferty currently holds the position of Strategy Manager at TELUS in Toronto, Ontario, Canada. In this role, he leads initiatives that focus on developing winning product strategies by understanding customer journeys across various retail industries. His ability to quickly engage with stakeholders at varying seniority levels with empathy and optimism is a key aspect of his approach.
Previous Experience
Before joining TELUS, Dave Lafferty accumulated valuable experience at several organizations. He worked as an Intern Analyst at Level5 Strategy in Toronto for six months in 2020. Prior to that, he served as an Assortment Planning Analyst at Canadian Tire Corporation from 2018 to 2019. Dave also has a background with Inscape, where he worked firstly as a Sales Analyst from 2013 to 2014 and then as a Product Manager from 2014 to 2016. Additionally, he was the President of the University of Guelph Economics & Finance Association from 2012 to 2013.
Educational Background
Dave Lafferty holds a Master of Business Administration (MBA) from the Lazaridis School of Business & Economics at Wilfrid Laurier University, which he completed in one year from 2016 to 2017. He also earned a Bachelor of Commerce from the University of Guelph, where he studied from 2008 to 2013.
Early Career and Coaching
Dave Lafferty's early career includes an extensive period as a High Performance Ski Coach at Craigleith Ski Club in Collingwood, Ontario, where he coached for 11 years from 2005 to 2016. This role highlighted his ability to thrive in changing environments and bring clarity to chaos, skills that have been beneficial throughout his career.
Leadership and Analytical Skills
Known for his leadership perspective and strong analytical, data-driven mindset, Dave Lafferty brings these strengths to his role at TELUS. He is recognized for fearlessly initiating action and his high energy when tackling new problems, qualities that enable him to excel in dynamic and evolving environments.