David Cade
About David Cade
David Cade is the Director of RevOps Enablement at TELUS in Toronto, Ontario, Canada, with extensive experience in various roles at TELUS since 2011.
Current Role at TELUS
David Cade is the Director of RevOps Enablement at TELUS, based in Toronto, Ontario, Canada. In this role, he leads a team of 25 professionals focused on developing strategies to enhance revenue operations for small and midsize businesses on a national level. He oversees a $20M+ portfolio covering all systems, processes, and technologies that facilitate the customer journey at TELUS.
Previous Roles at TELUS
David Cade has held multiple positions at TELUS, starting from Product Specialist to his current director role. He worked as a Manager of Business Marketing Strategy for 9 months in 2020 and as Manager of the Business Customer Experience Design Team from 2018 to 2020. He also served as a Senior Product Manager from 2016 to 2018 and as a Product Manager from 2014 to 2016 based in Toronto and Vancouver, Canada. Earlier roles included Customer Solutions LDP positions focusing on wireless products, services, and TV content marketing in Vancouver.
Spearheading Sales Technology Transformation
David Cade played a pivotal role in transforming TELUS' sales technology. He spearheaded the implementation of Salesforce CRM automation, enhanced telephony, and conversation intelligence systems. These advancements have been rolled out to over 1,000 sales representatives internationally, significantly improving operational efficiency and sales productivity.
TELUS Ecommerce Platform Overhaul
Under David Cade's direction, TELUS underwent a major refresh of its ecommerce platform. Since the project's completion, the platform has driven growth of more than 400% since 2020, showcasing his effective leadership and strategic planning capabilities.
Capital Budget Management
David Cade successfully secured an increase in the capital budget from $10M to $21M for TELUS. This budget expansion is projected to yield an incremental $39M in earnings with an internal rate of return (IRR) over 50%. His initiatives have led to significant improvements in lead conversion rates, sales productivity, and reduced lead-to-cash timeframes.
Education at Wilfrid Laurier University
David Cade studied Marketing with a Minor in History at Wilfrid Laurier University. He completed his Business Administration degree in 2011, equipping him with a strong foundation in business and marketing principles.