Dawn Lai
About Dawn Lai
Dawn Lai is the Manager of Products & Services - Content Solutions at TELUS in Vancouver, Canada, leading a team of 9 marketing professionals.
Company
Dawn Lai is currently employed by TELUS in the Vancouver, Canada Area. In her current role, she serves as Manager of Products & Services for the Content Solutions department. TELUS is a leading telecommunications company, providing a range of communications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television. Dawn has a substantial role in managing and improving the company's content solutions.
Title
Dawn Lai holds the title of Manager, Products & Services - Content Solutions at TELUS. Her work involves leading a team dedicated to managing merchandising campaigns and pricing, enhancing content engagement, and reducing churn. Dawn's role is crucial in ensuring the effectiveness and efficiency of the content solutions the company provides.
Professional Experience
Dawn Lai has a rich professional background with diverse roles in various industries. She has held multiple positions at TELUS, including Senior Product Manager for Optik TV from 2011 to 2015 and Product Manager from 2007 to 2010. Her experience also spans roles at Singer Valve Inc as a Marketing Manager, Task Tools as a Marketing Manager, Robert Bosch Tool Corporation as Country Manager for the Asia Pacific, Mercedes-Benz as Market Intelligence Executive, and Xerox as both a Business Analyst and Marketing Coordinator.
Education and Expertise
Dawn Lai obtained her Bachelor's degree from the University of British Columbia, equipping her with a strong academic foundation. Through her extensive career, she has developed expertise in managing merchandising campaigns, pricing strategies, content engagement, user segmentation, and executive reporting. She specializes in overseeing budget and forecast for Video on Demand and Pay Per View portfolios and managing content upsell programs employing various tactics and direct marketing approaches.
Management and Leadership
In her current role, Dawn Lai leads a team of nine marketing professionals within the Content Solutions department at TELUS. She is responsible for relationship management with external content partners, using a data-driven approach to onboard partners into promotional programs. Additionally, she oversees the development of centers of excellence for reporting, including real-time reporting and standardized executive reports. Her leadership is central to the company's strategic initiatives in content solutions.