Edith Lui
About Edith Lui
Edith Lui is a Senior Program Manager at TELUS, specializing in Home Solutions Marketing, with a Master of Business Administration from the University of Victoria.
Current Role at TELUS
Edith Lui holds the position of Senior Program Manager in Home Solutions Marketing at TELUS. In her role, she is responsible for leading complex marketing operations and uncovering opportunities that drive substantial operational improvements. Edith leads a team of five marketing managers, focusing on developing and implementing effective marketing strategies.
Education and Expertise
Edith Lui achieved her Master of Business Administration from the University of Victoria. Her expertise includes combining business knowledge with data techniques to drive informed decisions and quickly formulate strategies. This skill set is leveraged to prioritize high-value opportunities and implement proactive risk mitigation strategies, resulting in significant revenue generation.
Operational Improvements
Edith Lui has successfully identified opportunities and created action plans that delivered over $8.5 million in operational improvements. Her strategic approach focuses on key outcomes and never-ending collaboration, ensuring that solutions are structured to create tangible and measurable results.
Marketing Campaign Strategies
Edith has designed and enabled marketing campaign strategies that generate $1 million in monthly recurring revenue. Her approach prioritizes high-value opportunities and strategically mitigates revenue risks. These campaigns specifically target 110,000 mid-market business customers, showcasing her ability to drive significant revenue through well-planned and executed marketing strategies.
Cross-functional Roles and Experience
Over the past decade, Edith Lui has gained experience across various cross-functional roles, including Marketing, Customer Experience, Service Delivery, and Technology Operations. This diverse background enables her to approach challenges from multiple perspectives, enhancing her capability to deliver comprehensive and effective solutions.