Elena Sadaylo
About Elena Sadaylo
Elena Sadaylo is a Senior eCommerce Manager at TELUS, leading web strategies and analytics for Koodo Digital.
Company
Elena Sadaylo is currently employed with TELUS, serving as the Senior Ecommerce Manager for Koodo Digital. Her role focuses on the strategic oversight of Koodo Digital's online marketing campaigns and product launches, driving the company's digital engagement and business growth.
Title
Elena Sadaylo holds the position of Senior Ecommerce Manager at Koodo Digital, a division of TELUS. In this capacity, she is responsible for overseeing the ecommerce strategies, including the development and execution of key digital marketing initiatives and product launches.
Education and Expertise
Elena Sadaylo pursued her education at Seneca College of Applied Arts and Technology, earning a diploma in Business, Management, Marketing, and Related Support Services. Her academic background provided her with a comprehensive understanding of business operations and marketing, which she applies in her current role.
Professional Background
Elena Sadaylo's professional journey includes diverse roles within the digital marketing sphere. She began her career at Seneca College, working as an Office Assistant and Peer Tutor. She then transitioned to The Aber Group, where she advanced from a Digital Account Coordinator to a Digital Account Manager. In 2019, she joined TELUS as a Digital Marketing Manager before moving to her current role as Senior Ecommerce Manager at Koodo Digital.
Key Responsibilities
In her role at Koodo Digital, Elena chairs the Adobe Target personalization intake forum, supporting web experience testing and custom journey development. She leads the web go-to-market strategy for marketing campaigns and product launches, drives insights for web analytics on customer journey data, and identifies opportunities for an improved purchase experience. Additionally, she supports the commerce platform team with product roadmap planning and prioritization, conducting research to inform innovative business solutions.