Eleni Goodfellow (Nasiopoulos)
About Eleni Goodfellow (Nasiopoulos)
Eleni Goodfellow (Nasiopoulos) is a Senior Design Specialist at TELUS, with a background in cognitive science and marketing, specializing in user experience research and consumer behavior.
Title: Senior Design Specialist at TELUS
Eleni Goodfellow currently holds the position of Senior Design Specialist at TELUS. She leads user experience research (UXR) for the Tech Strategy Division, focusing on optimizing user interactions and experiences. Her role includes applying scientific methods to gather and analyze data, effectively communicating findings to stakeholders, and specializing in eye tracking and visual attention within the context of human and technology interactions.
Work History: University of British Columbia
Eleni worked at The University of British Columbia for 7 years in various research capacities. She was a PhD Candidate and Lab Manager from 2012 to 2017, during which she managed lab operations and conducted advanced research. Prior to that, she served as a Graduate Research Associate from 2010 to 2012, engaging in significant academic research projects in Vancouver, Canada.
Previous Experience: Intern at Mindshare
Before joining TELUS, Eleni interned at Mindshare under the Mitacs Accelerate program in 2017 for 9 months. During this time, she gained hands-on experience in the practical applications of her academic research within the industry, based in the Toronto, Canada Area.
Educational Background: Cognitive Science and Marketing PhD
Eleni earned her PhD from The University of British Columbia, specializing in Cognitive Science and Marketing, with a focus on consumer behavior. Her academic tenure lasted from 2012 to 2017, enhancing her expertise in user experience (UX) and user interface (UI) design related to cognitive science principles.
Additional Academic Credentials
Eleni holds an MSc in Cognitive and Decision Sciences from University College London, achieved in 2010. She also has a Bachelor of Applied Science (B.A.Sc.) in Accounting and Finance from the London School of Economics and Political Science, completed in 2009. These academic experiences contribute to her robust understanding of both cognitive processes and financial evaluations.