Gisele Suen, Cfa
About Gisele Suen, Cfa
Gisele Suen, CFA, is the Senior Communications and Data Analytics Manager at TELUS in the Greater Toronto Area, Canada. She has extensive experience in communications, data analytics, and investor relations, having worked at various companies in Hong Kong and Canada.
Title and Current Role
Gisele Suen currently holds the position of Senior Communications and Data Analytics Manager at TELUS. Based in the Greater Toronto Area, Canada, she combines her expertise in both communications and data analytics to drive PR effectiveness and optimize brand strategies.
Professional Experience
Gisele Suen's professional journey includes roles such as Senior Consultant, Analytics and Operations at NATIONAL Public Relations from 2019 to 2021, Research Analyst, Strategy & Integration from 2018 to 2019, Consultant, Investor Relations from 2017 to 2018, and Linguist at Upwork in 2017. In her earlier career, she held various managerial roles in investor relations and corporate communications at notable companies in Hong Kong, including Xiwang Sugar Company Ltd., Pacific Basin Shipping Ltd., and Global Bio-Chem Technology Group Co. Ltd.
Education and Background
Gisele Suen earned her Bachelor's Degree in Industrial Engineering and Logistics Management from The Hong Kong University of Science and Technology. She furthered her education at Stanford University, where she participated in the Global Collaboration Program. Her education has provided a solid foundation in both technical and managerial skills, which she leverages in her communications and data analytics roles.
Achievements at TELUS
During her tenure at TELUS, Gisele Suen has been instrumental in implementing a new measurement framework that captures PR effectiveness. She defined key metrics and KPIs for earned, paid, and owned media, linking campaign successes with stakeholder perceptions. Additionally, she developed scorecards to set benchmarks and drive continual improvement in communication activities.
Expertise in Communications and Data Analytics
Gisele Suen has a comprehensive background in both communications and data analytics. Her expertise includes establishing measurement frameworks, defining KPIs for media campaigns, and using data-driven insights to enhance PR strategies. This unique combination of skills enables her to demonstrate the impact of communication activities on brand reception and reputation.