Hayley Wilson
About Hayley Wilson
Hayley Wilson is the Manager of Customer Acquisition Mobility at TELUS in Toronto, Ontario, Canada, with a background in marketing and promotions from Canadian Tire Corporation and a strong foundation in psychology and international business.
Current Role at TELUS
Hayley Wilson currently serves as the Manager of Customer Acquisition Mobility at TELUS, based in Toronto, Ontario, Canada. In this role, she has developed and implemented a customer acquisition strategy that has significantly increased new customer sign-ups. Her innovative approach and deep understanding of consumer behavior contribute to her effectiveness in driving customer growth within the mobility sector.
Experience at Canadian Tire Corporation
Hayley Wilson has extensive experience working at Canadian Tire Corporation. From 2021 to 2022, she held the role of Associate Manager, Promotional Strategy, Transformation & Integration, where she played a key role in the transformation and integration of promotional strategies. Prior to this, she worked as a Senior Consultant, Marketing & Promotions, from 2020 to 2021, and as a Consultant, Marketing & Promotions, from 2019 to 2020. Wilson also gained experience as a Specialist, Marketing & Promotions, from 2018 to 2019. Her tenure at Canadian Tire Corporation was marked by her contributions to various marketing initiatives and promotional strategies.
Educational Background
Hayley Wilson has a solid educational foundation in psychology and business. She studied at Karl-Franzens-Universität Graz, where she achieved qualifications in Psychology and International Business in 2017. Additionally, she holds an Honours degree in Psychology with a Minor in Management Studies from the University of Waterloo, which she completed between 2014 and 2018. Her education has equipped her with the skills to analyze consumer behavior and market trends effectively.
Past Roles and Early Career
Before joining TELUS, Hayley Wilson accumulated diverse experience in various roles. She worked as a Marketing Intern at ACE Bakery from 2016 to 2017 and served as a Research Assistant at the University of Waterloo in 2018. Her early career also includes a role as a Customer Service Representative at Scotiabank from 2015 to 2016. These roles provided her with a broad understanding of customer service, research methodologies, and marketing fundamentals.
Contribution and Expertise
Hayley Wilson is known for her innovative thinking and ability to create new opportunities within the retail industry. With a strong background in both psychology and international business, she leverages her expertise to understand consumer behavior and market trends. Wilson actively supports her colleagues by sharing knowledge and best practices in marketing and promotions, fostering a collaborative work environment.