Hilary Trapp
About Hilary Trapp
Hilary Trapp is the Senior Marketing Communications Manager at TELUS, with over 15 years of experience in integrated advertising campaigns for telecom companies.
Current Role at TELUS
Hilary Trapp currently holds the position of Senior Marketing Communications Manager at TELUS, based at 25 York St., Toronto. In this role, she oversees the development and execution of marketing communication strategies tailored to enhance customer engagement and drive growth for the company's telecom services. Her responsibilities also include managing cross-functional teams to ensure the alignment of marketing campaigns with the company’s overall business objectives.
Previous Experience at Public Mobile
Before joining TELUS, Hilary Trapp served as a Marketing Communications Manager at Public Mobile from 2009 to 2016. During her tenure of 7 years, she was instrumental in leading the communications strategy for the brand, focusing on optimizing both traditional and digital channels to increase market penetration and customer retention.
Career at Rogers Communications Inc.
Hilary Trapp has extensive experience working at Rogers Communications Inc., where she held multiple roles. From 2004 to 2009, she was a Marketing Communications Manager, crafting and executing comprehensive marketing strategies. Prior to this, she served as an Advertising Manager for the consumer segment from 2001 to 2004, where she handled advertising campaigns aimed at boosting consumer engagement. From 1997 to 2001, she was the Regional Marketing Manager, overseeing marketing operations across multiple regions to ensure brand consistency and market growth.
Early Career at Media Buying Services
Hilary Trapp started her career at Media Buying Services as an Account Planning Supervisor from 1991 to 1996. In this role, she specialized in media planning, developing effective media strategies, and buying plans to maximize the impact of client advertising campaigns.
Educational Background
Hilary Trapp earned her Bachelor of Arts degree in Psychology and Economics from McMaster University. Her education has provided her with a solid foundation in understanding consumer behavior and economic principles, which she has effectively applied throughout her career in marketing communications.
Experience in Telecom Marketing
Hilary Trapp has accumulated over 15 years of experience in developing and executing integrated advertising campaigns specifically tailored for the telecommunications industry. Her expertise encompasses integrating mass campaigns with direct mail, retail, and online channels, ensuring cohesive and comprehensive marketing strategies.
Rebranding Projects and Marketing Specializations
Hilary Trapp has been actively involved in three significant rebranding projects, showcasing her capability to manage large-scale marketing transformations. Her specialization includes both B2B and consumer marketing segments, allowing her to develop versatile marketing strategies that cater to diverse audiences.