James Rooke
About James Rooke
James Rooke is the Vice President of Connectivity Products & Brands at TELUS, with twenty years of global experience in product management, marketing, and business development across telecoms, consumer tech, and management consulting.
Current Role at TELUS
James Rooke currently holds the title of Vice President, Connectivity Products & Brands at TELUS in Toronto, Ontario, Canada. In this role, he leads initiatives related to connectivity products, overseeing the strategy and execution of product lines that enhance customer connectivity experiences.
Previous Roles at TELUS
James Rooke has held several significant roles at TELUS, beginning in 2015 as Director, Mobile Devices & Consumer Connected Car. He advanced to Head of Wireless Product in 2019, a position he held for 7 months before being promoted to Vice President, Wireless Product Marketing and Value Creation, serving from 2019 to 2022. Each role contributed to his deepening expertise in mobile device hardware, subscription services, and mobile application verticals.
Experience at A.T. Kearney
Before his tenure at TELUS, James Rooke spent 7 years at A.T. Kearney, where he worked as a Manager in various global locations including Toronto, Dubai, and London. This role enhanced his skills in top-tier management consulting, offering him a broader perspective on international business operations and strategy.
Career at Rolls-Royce
James Rooke began his professional career at Rolls-Royce, participating in the Graduate Development Programme from 2004 to 2006. He then held the position of Commodity Buyer for 2 years. These roles laid a foundation in project management and business development, essential for his later positions in the consumer tech and telecom industries.
Educational Background
James Rooke holds an MSc in Project Management from The University of Manchester, achieved from 2006 to 2009. Prior to that, he earned a First Class BA (Hons) in Business Management from Nottingham Trent University, completed from 2003 to 2006. He completed his secondary education at Wolgarston High from 1998 to 2003.