Jennifer Kwon
About Jennifer Kwon
Jennifer Kwon is a Senior Marketing Manager, Acquisition Campaigns at TELUS, with a background in marketing roles at TELUS, Molson Coors, and Bell. She holds a Bachelor of Commerce from Queen's University and has received the TELUS Marketing Excellence Award in 2022.
Title
Jennifer Kwon currently holds the position of Senior Marketing Manager, Acquisition Campaigns at TELUS.
Professional Experience at TELUS
Jennifer Kwon serves as the Senior Marketing Manager, Acquisition Campaigns at TELUS. She has also held previous roles at TELUS, including Product Manager, Small Business Product Intensity in 2021 for 6 months, and Marketing Manager, Go-to-Market Strategy from 2019 to 2021 for 2 years.
Work History at Molson Coors
Before her time at TELUS, Jennifer Kwon worked at Molson Coors as Assistant Manager, Channel Strategy. She held this role from 2018 to 2019.
Previous Roles at Bell
Jennifer Kwon also worked at Bell. She was a Campaign Marketing Specialist, Consumer Acquisition from 2016 to 2018, and prior to that, she was a Marketing Communications Specialist, Direct Marketing from 2014 to 2016.
Educational Background
Jennifer Kwon studied at Audencia, achieving an International Exchange in 2013. She also holds a Bachelor of Commerce (B.Com.) from Queen's University, where she studied from 2010 to 2014.
Career Achievements
Jennifer Kwon led a cross-functional team to launch a major acquisition campaign, which resulted in a 15% increase in new customer sign-ups within the first quarter. She developed and implemented a data-driven marketing strategy that improved customer retention rates by 10% over six months. She received the TELUS Marketing Excellence Award in 2022 for her outstanding performance in acquisition campaigns.
Industry Contributions
Jennifer Kwon presented a case study on successful acquisition strategies at the Canadian Marketing Association's annual conference in 2022. She also volunteers as a mentor for young marketing professionals through the Toronto Marketing Association's mentorship program.