Jennifer (Mac Neil) Longworth
About Jennifer (Mac Neil) Longworth
Jennifer (Mac Neil) Longworth is the Senior Manager, Brand Office at TELUS, with over 20 years of experience in marketing and communications.
Current Role at TELUS
Jennifer (Mac Neil) Longworth currently serves as the Senior Manager, Brand Office at TELUS. With extensive experience in branding and communications, she oversees various brand management functions. Her role includes internal and external brand development, ensuring consistent and effective brand representation across all communications.
Prior Experience at TELUS
Jennifer has had multiple roles at TELUS over the years. Notably, she served as the Director of Marketing Communications from 2011 to 2012, covering a maternity leave. Before that, she was the Senior Manager, Brand Office from 2007 to 2011, and earlier, she held positions such as Communications Manager from 2002 to 2006 and Manager, Creative & Production Services from 2001 to 2002.
Early Career in Marketing and Communications
Jennifer began her career in marketing and communications with various roles, including Account Manager at Russell Design from 1994 to 1998, Account Manager at TAXI Advertising & Design from 1998 to 2000, and Account Supervisor at Young & Rubicam for five months in 2000-2001. These roles provided her with a strong foundation in account management and advertising.
Experience at BC Hydro
Jennifer Longworth also spent a brief period working at BC Hydro as a Communications Manager from 2006 to 2007. During this time, she further honed her skills in corporate communications, media relations, and project management, contributing to the utility company's communication strategies and initiatives.
Specializations and Skill Set
With over 20 years of industry experience, Jennifer specializes in convergent marketing and communications. Her skill set encompasses corporate communications, media relations, branding, advertising and design, event management, and creative production. She is proficient in both internal and external brand development and is skilled in team management and project management.