Josh Bower
About Josh Bower
Josh Bower is a Senior Marketing Manager at TELUS specializing in Digital Optimization and Business Research, and also works as an independent consultant in marketing, management, and business transformation in Toronto, Canada.
Company
Josh Bower currently holds the position of Senior Marketing Manager, Digital Optimization and Business Research at TELUS in Toronto, Ontario, Canada. In his current role, he plays a crucial part in shaping the digital marketing strategies and optimizing business research efforts for the company.
Title
Josh Bower serves as the Senior Marketing Manager, Digital Optimization and Business Research at TELUS. In this role, he focuses on enhancing digital marketing tactics and conducting thorough business research to improve overall business outcomes.
Education and Expertise
Josh Bower completed his Bachelor of Commerce (B.Com.) in Marketing Management from the University of Guelph, where he studied from 2003 to 2007. His professional expertise spans various aspects of marketing, including digital optimization, demand generation, and business transformation.
Background
Josh Bower has extensive experience in the marketing field, having held several significant roles. He was the Director of Marketing Communications at Distributel from 2016 to 2017, and prior to that, he served as the Director and Manager of Marketing at Globalive Communications Corp. from 2012 to 2016. Josh also worked as Manager of Sales Innovation at Rogers Communications from 2010 to 2012 and as a Marketing Coordinator at Preferred One from 2008 to 2010. His early experience includes founding TutorU in Guelph, Canada.
Achievements
Josh Bower has led significant marketing initiatives throughout his career. He implemented a digital optimization strategy at TELUS, resulting in a 20% increase in online conversions. He developed a go-to-market strategy for a new product launch at TELUS, achieving 15% market penetration within six months. At Distributel, he spearheaded a rebranding initiative that led to a 25% increase in brand recognition. Josh has also mentored junior marketing professionals at TELUS and contributed to industry knowledge through conference speaking engagements and published articles. He was awarded 'Marketing Leader of the Year' by the Canadian Marketing Association in 2018.