Jude Arafeh
About Jude Arafeh
Jude Arafeh is a Marketing Specialist at TELUS Digital with a background in marketing communications and customer care.
Current Title and Role at TELUS Digital
Jude Arafeh is currently a Marketing Specialist at TELUS Digital. In this role, Jude focuses on driving digital marketing strategies and improving user experiences across TELUS Digital's platforms. The work primarily involves utilizing AI-driven digital-asset recommendations to enhance product visibility and customer engagement.
Previous Roles at TELUS
Jude Arafeh has held various marketing roles at TELUS. Jude worked as a Marketing Communications Specialist for Consumer Health from 2020 to 2021 for eight months, and as a Marketing Specialist in the Marketing Development Program for two months in 2020. Additionally, Jude served as a Contractor in the Small Business Channel Performance team in 2019 for three months. These diverse roles allowed Jude to gain extensive experience in marketing communications, strategy development, and small business performance analysis.
Work Experience at Aritzia
Jude Arafeh accumulated customer service and sales experience by working at Aritzia in various capacities. Jude served as a Customer Care Associate twice, in 2017 for four months and in 2018 for three months. Additionally, Jude worked as a Sales Associate for two months in 2017. These roles involved direct customer interaction, enhancing Jude's understanding of customer needs and retail operations.
Educational Background
Jude Arafeh gained a strong educational foundation in marketing through studies at multiple institutions. Jude earned a Bachelor of Commerce (Honours) from UBC Sauder School of Business from 2016 to 2020, and studied Marketing at Sciences Po in 2019. Furthermore, Jude obtained an International Baccalaureate (IB) Degree from both Mulgrave School (2010-2016) and Amman Baccalaureate School (2004-2010).
Marketing Expertise and Projects
Jude Arafeh has developed strategies to drive on-site conversion improvements for TELUS Digital's SmartHome Security, LivingWell Companion, and TELUS Online Security products through personalization and A/B testing. Additionally, Jude is part of the TELUS Marketing Development Program and has focused on launching and scaling AI-driven digital-asset recommendations. Jude's marketing expertise is further demonstrated by efforts to enhance user experiences and product journeys on the TELUS Digital platform.
Experience as Brand Ambassador
In 2019, Jude Arafeh worked as a Brand Ambassador for CRUEL in Vancouver, British Columbia, Canada, for three months. This role involved promoting the brand and engaging with customers to boost brand recognition and loyalty.