Karen Sum
About Karen Sum
Karen Sum is the Proactive Retention Marketing Manager for Consumer Health at TELUS and a Freelance Marketing Consultant, with extensive experience in digital marketing and customer retention.
Current Role at TELUS
Karen Sum currently holds the position of Proactive Retention Marketing Manager, Consumer Health at TELUS. In this role, she has developed a new proactive retention program aimed at reducing churn by analyzing all touchpoints of the customer journey. She serves as the single point of contact for all LivingWell Companion communications and activities for the existing customer base. Karen actively seeks opportunities to deliver personalized customer experiences that drive revenue growth and improve customer lifetime value.
Previous Experience as Digital Marketing Manager
From 2019 to 2021, Karen Sum worked at One Girl Can as a Digital Marketing Manager. During her tenure, she focused on enhancing the organization’s digital presence and engagement. Her strategies likely contributed to outreach and project visibility, although specific outcomes and achievements during her role are not detailed.
Roles in Marketing and Account Management
Karen Sum has a varied background in marketing and account management, having held multiple positions at different organizations. She was an Account Supervisor at Cossette from 2018 to 2019 for one year. Prior to that, she had a brief stint as Senior Account Manager, Digital at Edelman in 2018. From 2017 to 2018, she served as Manager, Content and Loyalty at Clearly, and earlier from 2016 to 2017 as Manager, Loyalty and Retention. She also worked as a Marketing Specialist at Shark Club - Sports | Bar | Grill in 2015 for four months.
Long-term Roles at lululemon athletica and Canucks Sports & Entertainment
Karen Sum has held significant long-term positions at lululemon athletica and Canucks Sports & Entertainment. She began at lululemon athletica as an Email Marketing Specialist from 2012 to 2014, later serving as an Email Marketing Strategist, Brand experience from 2014 to 2015 and as an interim Blog Editor in 2013 for three months. At Canucks Sports & Entertainment, she began as a Website Intern in 2006 and progressed to Website Assistant, eventually becoming the Digital Content Manager from 2008 to 2012.
Educational Background
Karen Sum's educational background includes a Bachelor of Arts (BA) in Communication and Media Studies from Simon Fraser University, accomplished between 2004 and 2008. She furthered her studies in Fashion Merchandising, earning an Associate Certificate from Vancouver Community College from 2009 to 2011. She also achieved a Certificate in International Development from The University of British Columbia, studying from 2013 to 2014.