Karen Woo
About Karen Woo
Karen Woo is an SMB Loyalty Specialist with extensive experience in brand management, corporate marketing, and communications across various industries.
Title at Telus
Karen Woo currently holds the position of SMB Loyalty Specialist at Telus in Vancouver, British Columbia, Canada. Her role focuses on developing and implementing strategies to enhance customer loyalty among small and medium-sized business clients.
Career at Timex Group
At Timex Group, Karen Woo served as Brand Manager in Middlebury, Connecticut, United States. She was instrumental in developing marketing strategies which increased brand equity and revenue, specifically targeting the Sports, Outdoor, and Fashion segments. Her role also included ensuring global brand consistency by collaborating with U.S. and international business counterparts.
Corporate Marketing at Aramark
Karen Woo worked as Corporate Marketing Manager at Aramark in Philadelphia, Pennsylvania, United States. During her tenure, she led efforts in strategic development for in-store merchandising, including display solutions, packaging, product knowledge tools, and retailer consumer promotions. Her collaboration with various teams helped in growing the brand's presence and engagement.
Marketing Analyst at American Express
At American Express in New York, New York, Karen Woo held the position of Marketing Analyst. In this capacity, she contributed to the development of marketing campaigns and analytical studies to better understand market trends and customer behavior, helping refine the company’s marketing approaches.
Education at University of Toronto
Karen Woo attended the University of Toronto, where she achieved a Bachelor of Business Administration. Additionally, she studied Project Management, equipping her with critical skills for managing marketing projects and campaigns effectively across various roles in her career.