Karthik Parameswaran
About Karthik Parameswaran
Karthik Parameswaran is a Manager of Products & Services - Small Business Go-to-Market at TELUS in Toronto, Ontario, Canada, with over 15 years of experience in various roles at the company.
Current Role at TELUS
Karthik Parameswaran currently holds the position of Manager, Products & Services - Small Business Go-to-Market at TELUS in Toronto, Ontario, Canada. In this role, he is responsible for devising and implementing go-to-market strategies aimed at Small Business clients. His primary focus is on optimizing product and service offerings to meet the specific needs of this market segment.
Previous Experience at TELUS
Karthik has over 15 years of experience working at TELUS. He began his career as a Customer Service Representative from 2008 to 2010. He then transitioned to the role of SMB Loyalty Specialist from 2010 to 2013. Following this, he worked as a Product Specialist - Small Business Solutions from 2013 to 2015. He was then promoted to Marketing Manager - Channel GTM & Adoption from 2015 to 2017, and Senior Market Manager - Small Business Solutions from 2017 to 2020. He last served as Manager, Products & Services - Small Business Channel Enablement from 2020 to 2021 before taking on his current role.
Educational Background
Karthik Parameswaran holds a Master of Business Administration (MBA) in Business, Management, Marketing, and Related Support Services from the University of Phoenix, where he studied from 2010 to 2012. He also earned a Bachelor of Design in Industrial and Product Design from the Ontario College of Art and Design, where he studied from 2004 to 2008. His diverse educational background combines expertise in both design and business.
Career Progression at TELUS
Karthik's career at TELUS showcases significant progression through various roles. Starting as a Customer Service Representative, he moved into positions like SMB Loyalty Specialist and Product Specialist - Small Business Solutions. His trajectory continued upward with roles like Marketing Manager - Channel GTM & Adoption, Senior Market Manager, and Manager, Products & Services with a focus on channel enablement and go-to-market strategies.
Go-to-Market Expertise
Karthik is highly experienced in go-to-market strategies specifically tailored for small businesses. His roles at TELUS have involved significant responsibilities in market management, product specialization, and channel enablement. This extensive experience has equipped him with the skills to develop and execute effective strategies that align with the needs of small business clients.