Kathleen Liu
About Kathleen Liu
Kathleen Liu is the Manager (Team Lead) for Mobility Pricing & Acquisition at TELUS in Canada, with a background in product management and strategic vendor partnerships.
Company: TELUS
Kathleen Liu is currently employed at TELUS, where she serves as the Manager (Team Lead) for Mobility Pricing & Acquisition. Her role involves leading a team that implements pricing strategies aimed at enhancing customer acquisition. Kathleen's tenure at TELUS has been marked by substantial contributions, including a significant boost in customer acquisition due to her new pricing strategies.
Title: Manager (Team Lead), Mobility Pricing & Acquisition
In her current role at TELUS, Kathleen Liu is responsible for managing a team and devising pricing strategies for the company’s mobility segment. Her leadership has been instrumental in driving customer acquisition through innovative pricing models. Kathleen focuses on optimizing pricing frameworks to align with market demands, ultimately improving customer retention and growth.
Professional Background
Kathleen Liu has held various key positions in prominent companies. At TELUS, she served as Senior Product Manager for Strategic Vendor Partnerships (2020-2022) and as Senior Category Manager (2019-2020). Prior to TELUS, she was Category Manager at The Source (2018-2019) and held several roles at Bell, including Product Manager - Wireless Accessories (2016-2017), Customer Operations Specialist (2015-2016), and Customer Experience Consultant (2014). She also served as Head Manager and Purchasing Manager at Tricolour Outlet (2012-2014) and Services Commissioner at Queen's University’s Arts & Science Undergraduate Society (2011-2012).
Education and Expertise
Kathleen Liu holds a Bachelor of Science (Honours) in Environmental Biology from Queen's University (2010-2015). Her education has provided her with a strong analytical foundation, which she applies in her professional roles to drive business growth and enhance operational efficiency. Kathleen's background combines strategic vendor partnerships, category management, and pricing strategy expertise.
Key Achievements in Strategic Roles
Kathleen Liu has a track record of accomplishments in strategic roles. At TELUS, she led the implementation of a new pricing strategy, significantly increasing customer acquisition. She also played a pivotal role in several high-impact marketing campaign launches. During her tenure at The Source, she executed category management strategies that improved product performance and customer satisfaction. At Bell, her management of wireless accessories product lines and vendor relationships contributed notably to the company’s offerings.
Community Involvement
While studying at Queen's University, Kathleen Liu was actively involved in community service. She served as the Services Commissioner for the Arts & Science Undergraduate Society, where she was responsible for overseeing various services and initiatives that benefited the student body. Her commitment to community involvement is a reflection of her dedication to making a positive impact both professionally and personally.