Ketan Parmar
About Ketan Parmar
Ketan Parmar is the Director of Loyalty & Retention (SMB) at TELUS, with a strong background in Sales, Marketing, and Finance, and extensive experience in planning, analysis, and reporting.
Current Role at TELUS
Ketan Parmar is currently serving as the Director of Loyalty and Retention for Small and Medium Businesses (SMB) at TELUS. In this role, he focuses on developing and implementing strategies aimed at maintaining and enhancing customer loyalty and retention within the SMB sector. His responsibilities include overseeing various retention initiatives, data-driven strategies, and cross-functional collaboration to ensure optimal customer satisfaction and business outcomes.
Previous Roles at TELUS
Ketan Parmar has held several key positions at TELUS over the years. Prior to his current role, he briefly served as the Acting Director of Corporate Pricing and RFP for a three-month period in 2019. From 2019 to 2020, he was the Manager of Acquisition Pricing for the Mid Market, focusing on competitive pricing strategies. Between 2018 and 2019, he was the Manager of Mid-Market B2B Custom Pricing, contributing to customized pricing solutions. His tenure also includes a three-year period from 2015 to 2018 as the Manager of Products & Services for Base Management & Retention Strategy. Earlier, from 2014 to 2015, he took on the role of Sr. Marketing Manager for Base Management & Retention Strategy, preceded by an initial position as Marketing Manager for Loyalty and Retention Strategy from 2013 to 2014.
Early Career at Rogers Communications
Before joining TELUS, Ketan Parmar built a strong foundation at Rogers Communications. Between 2009 and 2012, he served as a Sr. Financial Analyst focused on Business Case Analytics. His responsibilities included financial modeling and business case development. He worked as a Financial Analyst II for Campaign Analytics and Reporting from 2008 to 2009. Earlier roles include a one-year tenure as a Financial Analyst for National Retail Commissions from 2007 to 2008.
Educational Background and Professional Designation
Ketan Parmar holds a Bachelor of Business Administration (BBA) in Finance and Marketing from Wilfrid Laurier University, where he studied from 2002 to 2006. In addition to his BBA, he has earned a CPA, CMA professional designation, providing him with strong credentials in financial planning, analysis, and management.
Skills and Professional Attributes
Ketan Parmar is known for his strong background in sales, marketing, and finance, with significant experience in planning, analysis, and reporting. Recognized as an insights-driven professional, he takes a methodical approach to understanding business challenges. Highly respected internally, he is valued for his constructive interactions across various organizational levels and his ability to motivate colleagues with his natural enthusiasm. He has shown excellent ability to manage a wide range of responsibilities and prioritize effectively, always aiming for the best outcomes for all parties involved.