Laura Falsetto
About Laura Falsetto
Laura Falsetto is a Marketing Manager at TELUS in Burnaby, British Columbia, Canada, with extensive experience in various roles within the company and a background in communication and marketing.
Current Role as Marketing Manager
Laura Falsetto currently serves as a Marketing Manager at TELUS in Burnaby, British Columbia, Canada. In her role, she leverages data through Tableau reporting and utilizes channel insights to focus on cross-product churn reduction. She is responsible for managing performance of key support programs and leading weekly sessions dedicated to this purpose.
Previous Experience at TELUS
Before becoming a Marketing Manager, Laura held numerous positions at TELUS. She worked as a Marketing Specialist for 10 months from 2021 to 2022, a Business Analyst II from 2019 to 2021, a Team Manager from 2017 to 2019, participated in the TELUS Leadership Development Program from 2015 to 2017, and served as a Client Account Management Representative from 2014 to 2017. Her extensive experience within the same organization has given her a broad understanding of the company's operations and market strategies.
Prior Roles in Marketing and Customer Service
Laura's career began in marketing and customer service roles outside of TELUS. She worked at Care Pest and Wildlife Control as a Marketing and Administration professional for one year from 2013 to 2014. Before that, she served as a Customer Service Representative at CIBC for one year from 2012 to 2013 in Kemptville, Ontario and Burnaby, British Columbia.
Educational Background
Laura holds a Bachelor of Arts in Communication from the University of Ottawa, where she studied from 2008 to 2011. Prior to that, she completed a Business-Marketing program at Algonquin College of Applied Arts and Technology between 2005 and 2007.
Expertise in Marketing Strategies
Throughout her career, Laura has specialized in several key areas of marketing. Her expertise includes using data insights and front-line feedback to monitor performance and recommend improvement strategies. Additionally, she supports a group of global marketing primes in executing go-to-market retention strategies and works closely with internal stakeholders to meet business goals.