Laura Matthias
About Laura Matthias
Laura Matthias is a Senior Marketing Manager at TELUS and Channel Marketing professional at Virgin Mobile Canada, with extensive experience in both B2B and B2C marketing environments.
Title
Laura Matthias holds the title of Senior Marketing Manager, a position she currently maintains at TELUS. She is also engaged in her role as Channel Marketing professional at Virgin Mobile Canada based in Toronto, Ontario.
Career Background
Laura Matthias began her marketing career with a summer internship at dPoint Technologies Inc. in 2013, followed by a strategy and marketing summer internship at Ember Advisory Ltd. in 2014. She then joined Bell's Graduate Leadership Program as a Specialist from 2015 to 2017 in Toronto, Ontario. In addition, she accumulated retail experience working as a Store Assistant at Lions Bay Marina from 2009 to 2013 in Lions Bay, British Columbia. She currently holds roles at both TELUS and Virgin Mobile Canada.
Education and Expertise
Laura Matthias completed her Honours Business Administration (HBA) at Ivey Business School at Western University, spanning from 2013 to 2015. Before this, she studied Honours Specialization in Accounting, achieving DAN Management from Western University between 2011 and 2013. Her educational background has enabled her to build a strong foundation in data-driven strategy, cross-functional team leadership, and diverse marketing tasks.
Marketing Skills and Experience
Laura has extensive experience in creating and executing high-performing marketing campaigns across B2B and B2C environments. Her skills include developing marketing collateral, executive presentations, social media posts, website content, and sales enablement tools. She is proficient in proofing, editing, and writing various forms of corporate communications, such as articles, brochures, case studies, presentations, chatbot scripts, video scripts, and email campaign copy. A key aspect of her talent lies in simplifying complex messages for executive-level presentations and customer communications.
Awards and Recognitions
In 2020, Laura Matthias was nominated for the Courage to Innovate Chloe Award, which recognizes exceptional women and champions of diversity at TELUS. This nomination underscores her contributions to the field of marketing and her commitment to fostering an inclusive workplace environment.