Laura Thom
About Laura Thom
Laura Thom is the Senior Market Intelligence Manager at TELUS in Ontario, Canada, with extensive experience in market research and customer insights.
Title
Laura Thom is the Senior Market Intelligence Manager at TELUS, based in Ontario, Canada. In this role, she is responsible for overseeing market intelligence operations and strategies.
Professional Experience at TELUS
Laura Thom has been with TELUS since 2014, demonstrating a long-term commitment to the company. She started as Market Intelligence Manager, Wireless Insights (2014-2017), transitioned to Senior Manager, Wireless Customer Lifecycle Management (2017-2021), and currently serves as the Senior Market Intelligence Manager.
Previous Roles in Market Research
Before joining TELUS, Laura Thom worked at Ipsos Reid as a Senior Research Manager from 2007 to 2014, focusing on customer experience and insights. Prior to that, she was a Research Supervisor at J.D. Power and Associates from 2003 to 2007, where she specialized in market research for small, mid, and enterprise business segments.
Educational Background
Laura Thom studied at the University of Greenwich, where she earned a BA (Hons) in Business & Marketing from 1996 to 2001. Her educational background laid a strong foundation for her expertise in business strategies and marketing.
Expertise in Digital Engagement and Next Best Action
Laura Thom has specialized expertise in digital engagement and next best action strategies. Her focus on strategy execution within the market intelligence domain highlights her ability to align market research with actionable business strategies.