Lauren Macdonald
About Lauren Macdonald
Lauren Macdonald is the Marketing Manager for Cybersecurity at TELUS in Calgary, Alberta, Canada, with over 8 years of experience in digital, content, and product marketing.
Current Title and Role
Lauren Macdonald is currently working as the Marketing Manager for Cybersecurity at TELUS, based in Calgary, Alberta, Canada. She started this role in August 2020. In this position, Lauren focuses on various aspects of marketing, including content creation, demand generation, and managing complex product portfolios for cybersecurity solutions.
Previous Experience in Marketing
Before her current role at TELUS, Lauren Macdonald worked at Klient as a Marketing Manager from 2019 to 2020 in Burlington, ON. Prior to Klient, she served as a Content Marketing Manager at eBridge Connections from 2018 to 2019 and as a Marketing Specialist at eBridge Connections from 2016 to 2018, both in Burlington, ON. In 2015, she took on the role of Communications Coordinator at Spectrum Health Care (SHC) in Toronto, Canada Area for 6 months.
Educational Background
Lauren Macdonald holds a Post-Graduate Diploma in Public Relations/Communications from the University of Victoria, which she completed between 2014 and 2016. She also earned a Bachelor of Arts (B.A.) degree in Political Science and Government from the University of Guelph, where she studied from 2010 to 2014. Her academic background has provided her with a strong foundation in communications and public relations.
Expertise in Marketing
With over 8 years of experience in digital, content, and product marketing, Lauren Macdonald specializes in B2B marketing for enterprise-level software companies (SaaS) and cybersecurity solution providers. She is skilled in curating professional content, driving pipeline, and executing high-quality demand generation strategies. Her expertise includes managing marketing activities for complex product portfolios.