Leigh Robinson, Ma
About Leigh Robinson, Ma
Leigh Robinson is a Senior Marketing Manager at TELUS with extensive experience in marketing roles at Bell Media and Shoppers Drug Mart. She holds a Master of Arts in Communication and Media Studies from Wilfrid Laurier University and has received multiple accolades for her innovative marketing strategies.
Senior Marketing Manager at TELUS
Leigh Robinson currently holds the position of Senior Marketing Manager at TELUS. In this role, Leigh has significantly contributed to the company by leading a team that launched a nationwide marketing campaign, resulting in a 15% increase in customer engagement. Additionally, Leigh's efforts were recognized with the TELUS Marketing Excellence Award in 2022 for outstanding performance and innovative strategies.
Previous Experience at Bell Media
Before joining TELUS, Leigh Robinson worked at Bell Media from 2016 to 2021. Initially serving as a Marketing Specialist, Leigh developed and implemented a data-driven marketing strategy that increased digital ad revenue by 20%. From 2019 to 2021, Leigh advanced to the position of Marketing Manager, showcasing expertise in digital marketing and data analytics.
Early Career at Shoppers Drug Mart
Leigh Robinson began their marketing career at Shoppers Drug Mart. From 2014 to 2015, Leigh worked as a Media Marketing Assistant, followed by a brief tenure as a Media Marketing Coordinator in early 2016. These roles provided Leigh with foundational experience in media marketing and coordination.
Educational Background
Leigh Robinson has a strong educational background in communication and media studies. Leigh achieved both Bachelor of Arts (B.A.) and Master of Arts (M.A.) degrees from Wilfrid Laurier University. Leigh also completed a Data Analytics program at BrainStation in 2017, enhancing their marketing expertise with advanced data analysis skills.
Published Works and Presentations
In 2019, Leigh Robinson authored a white paper on the impact of social media marketing on consumer behavior, which was published in the Journal of Digital Marketing. Additionally, Leigh presented a case study on effective digital marketing strategies at the Canadian Marketing Association's annual conference in 2020, sharing valuable insights with industry peers.
Mentorship and Volunteer Work
Leigh Robinson actively contributes to the marketing community by volunteering as a mentor for young marketing professionals through the Toronto Marketing Association's mentorship program. This role allows Leigh to share their expertise and insights with up-and-coming talent in the field.