Lillian Hsu
About Lillian Hsu
Lillian Hsu is the Manager of Cause Marketing at Telus, with a diverse background in financial services and telecommunications.
Current Title: Manager, Cause Marketing at TELUS
Lillian Hsu currently holds the position of Manager, Cause Marketing at TELUS. This role allows her to leverage her extensive background in marketing to support and promote social causes. Cause marketing typically involves campaigns that align a company's social responsibility efforts with its brand values, aiming to benefit both the business and societal needs.
Work Experience at TELUS
Lillian Hsu has a rich history of working at TELUS in various marketing roles. Prior to her current position, she served as a Marketing Manager from 2017 to 2018 for seven months. Additionally, she has held a Product Manager role at TELUS Digital. This diverse experience within the same company showcases her adaptability and multifaceted skills in the telecommunications sector.
Prior Roles at Vancity and Starbucks
Before joining TELUS, Lillian Hsu accumulated significant experience in the financial services industry through her positions at Vancity. She worked as a Business Analyst-Branch Operations from 2015 to 2017 and as a Financial Service Representative from 2012 to 2015. Additionally, she has customer service experience from her role as a Barista at Starbucks from 2014 to 2015, which highlights her frontline interaction skills.
Educational Background: Simon Fraser University
Lillian Hsu is an alumna of Simon Fraser University, where she earned her Bachelor's degree. Her academic background provides a solid foundation for her varied roles in both the financial services and telecommunications industries. The combination of her education and work experience equips her with a comprehensive skill set suitable for her current role in cause marketing.
Industry Expertise in Financial Services and Telecommunications
Lillian Hsu has developed expertise in two major industries: financial services and telecommunications. Her time at Vancity gave her insight into branch operations and financial services, while her roles at TELUS have allowed her to hone her skills in marketing and product management within the telecommunications sector. This dual industry experience makes her a versatile professional capable of navigating complex business environments.