Lisa Krasnov
About Lisa Krasnov
Lisa Krasnov is the Marketing Communications Manager | Brand at TELUS in Calgary, Alberta, Canada, with extensive experience in marketing roles at Shaw Communications, WestJet, Dentsu Aegis Network, and other companies.
Title
Lisa Krasnov is currently serving as the Marketing Communications Manager | Brand at TELUS in Calgary, Alberta, Canada. Her role involves overseeing brand communications, developing strategic marketing plans, and enhancing customer engagement.
Professional Experience at TELUS
In her current position at TELUS, Lisa has led the launch of a major omni-channel campaign for a leading consumer brand, resulting in a 20% increase in customer engagement. She developed and executed a strategic digital marketing plan that expanded TELUS's market presence in international markets. Lisa has also implemented a customer experience improvement program that increased customer satisfaction scores by 15% and has been recognized with the 'Marketing Excellence Award' for outstanding performance in 2022.
Previous Roles in Marketing and Communications
Lisa Krasnov has extensive experience in marketing and communications, having worked at several prominent companies in various roles. She served as Marketing Manager | Customer Base Management at Shaw Communications, Digital Marketer | Campaign Manager at WestJet, and Account Executive | General Motors at Dentsu Aegis Network. She also held positions at Direct Focus Marketing Communications and the Calgary Herald, among others.
Education and Certifications
Lisa studied at the British Columbia Institute of Technology (BCIT), where she completed a program in New Media and Web Development, achieving New Media and Web Design credentials. She also holds a Bachelor of Arts (BA) in Sociology from the University of Victoria and a Project Management Certificate from Cornell University.
Public Speaking and Publications
Lisa presented at the Digital Marketing Summit in 2022, where she shared insights on effective storytelling in marketing campaigns. Additionally, she authored a white paper on the impact of digital transformation on customer experience in the telecommunications industry.