Lisa Mack
About Lisa Mack
Lisa Mack is the Vice President of Brand Marketing at TELUS in Toronto, Ontario, Canada, where she leads the masterbrand strategy and manages key partnerships and agency relationships.
Company
Lisa Mack is currently employed at TELUS, a leading telecommunications company, where she holds the position of Vice President Brand Marketing. TELUS operates in Toronto, Ontario, Canada.
Title
Lisa Mack serves as the Vice President Brand Marketing at TELUS. Her role involves strategic oversight of TELUS' brand marketing efforts, ensuring the brand's narrative and purpose are consistently communicated.
Professional Experience at TELUS
Lisa Mack has had an extensive career at TELUS, occupying multiple key roles. From 2019 to 2021, she was the Head of Marketing Communications, Mobility Brands. Prior to that, she served as Director of Brand & Customer Experience Marketing from 2017 to 2019, and as Director of Marketing - Business Digital Customer Experience from 2014 to 2017.
Role in TELUS Brand Initiatives
In her role at TELUS, Lisa Mack led the masterbrand strategy, integrating core corporate narratives and TELUS’ social purpose across all facets of brand, sponsorship, and product marketing. She focuses on enhancing TELUS' social media presence through compelling content and leverages sponsorships to drive the brand and purpose, ensuring strong business outcomes.
Education and Early Career
Lisa Mack holds a Bachelor of Arts degree from the University of Waterloo, where she studied Psychology and Human Resource Management from 2001 to 2005. Her early career includes various marketing and managerial roles at companies such as Microsoft, Publicis Modem, and Nexient Learning.