Lisha Xu
About Lisha Xu
Lisha Xu is a Sr. Product Manager at TELUS in Toronto, Canada, with a background in service design and an MBA from the University of Toronto - Rotman School of Management.
Company
Lisha Xu is currently employed at TELUS as a Senior Product Manager. TELUS is a Canadian telecommunications company that provides a wide range of products and services, including wireless, internet, and television. As part of the TELUS Digital and the Service Design & Strategy team, Lisha utilizes a design thinking approach to develop human-centred products and services.
Title
Lisha Xu holds the position of Senior Product Manager at TELUS. In this role, she focuses on leveraging her expertise in service design to help teams build and enhance their products and services with a human-centred design approach. Her projects at TELUS include improving online safety for families, modernizing technology usage in the education system, and creating family-first tools for data usage.
Education and Expertise
Lisha Xu earned her Master of Business Administration (MBA) from the University of Toronto's Rotman School of Management, where she specialized in Business Administration and Management. Prior to that, she achieved an Honours Bachelor of Arts (BA) in Economics and Urban Studies from the University of Toronto. Her educational background, combined with her MBA, equips her with a robust foundation in both business strategy and service design.
Previous Experience
Prior to her current role at TELUS, Lisha Xu served as a Business Design Summer Associate at DesignWorks in 2017 and as a Principal at Impact Consulting Group Rotman from 2016 to 2017. Before these positions, she worked as a Member Services Associate at AutoShare Carsharing Network Inc. for five years, from 2010 to 2015. These experiences provided her with invaluable insights into business design and customer service, which she now applies in her role at TELUS.
Service Design and Strategy
At TELUS, Lisha Xu is part of the Service Design & Strategy team, where she employs a design thinking approach to create human-centred products and services. Her projects focus on addressing complex challenges such as enhancing online safety for families and integrating modern technology into educational systems. She excels in guiding teams to develop and refine their products with an emphasis on human-centered design principles.