Lishan Du
About Lishan Du
Lishan Du is a Senior Marketing Manager at TELUS in Toronto, Ontario, Canada, with extensive experience in marketing and sales roles across various industries and international markets.
Senior Marketing Manager at TELUS
Lishan Du is currently serving as Senior Marketing Manager at TELUS in Toronto, Ontario, Canada. In this role, she leads marketing initiatives and strategies, focusing on driving business growth and customer engagement. Her responsibilities include overseeing digital campaigns, developing and executing go-to-market plans, and managing customer messaging. Du brings her extensive experience in marketing and strategic management to her current position, contributing to TELUS's market presence and competitive edge.
Former Product Marketing Manager at Dentsply Sirona
From 2016 to 2021, Lishan Du worked as a Product Marketing Manager at Dentsply Sirona in the Toronto, Canada Area. She managed national large dental equipment profit and loss (P&L), oversaw product launches, go-to-market plans, omnichannel strategies, customer messaging, and digital campaigns. A notable achievement during her tenure was leading the Canada-wide prospect program, driving a 7x increase in attendance at the DS World Tradeshow in Las Vegas 2019, which projected a $5 million revenue growth. Du's role required extensive collaboration with dealer sales representatives and managing supply chain operations.
Channel Sales Manager at GE
Lishan Du held the position of Channel Sales Manager at GE from 2013 to 2014 in Mississauga, Ontario. In this role, she was involved in managing sales channels and driving sales strategies to enhance market penetration. Her responsibilities likely included developing sales initiatives, managing relationships with channel partners, and identifying growth opportunities in various markets.
Education and Expertise
Lishan Du has a solid educational background with an MBA in Marketing and Strategic Management from York University's Schulich School of Business (2010-2011). She also holds a Bachelor's degree in Electrical Engineering and Management from McMaster University (2002-2007). Her education has laid the foundation for her expertise in marketing, strategic management, and engineering, enabling her to successfully navigate and excel in diverse professional roles. Du's academic credentials complement her professional experiences, contributing to her well-rounded skill set.
International Work Experience
Lishan Du has accumulated international work experience in Canada, the USA, and Germany. This diverse exposure has equipped her with a broad perspective and an adaptive approach to different business environments and cultures. Her ability to work fluently in English, Mandarin, and Cantonese further enhances her capability to engage with a global audience and manage international projects effectively. Du's international experience underscores her versatility and competence in various challenging roles across her career.