Maddy Taylor
About Maddy Taylor
Maddy Taylor is the Senior Marketing Communications Manager at TELUS in Toronto, Ontario, Canada, with extensive experience in both B2B and B2C marketing strategies.
Company
Maddy Taylor currently works at TELUS as a Senior Marketing Communications Manager in Toronto, Ontario, Canada. TELUS is one of Canada’s largest telecommunications companies, providing a wide range of products and services including wireless, voice, data, and television.
Title
Maddy Taylor holds the position of Senior Marketing Communications Manager at TELUS. Her role involves overseeing marketing communications strategies to enhance brand awareness and engagement.
Education and Expertise
Maddy Taylor studied at the University of California, Berkeley, where she earned a certificate in Marketing Analytics: Marketing Measurement Strategy from 2019 to 2020. She also completed her undergraduate studies at Western University, specializing in Consumer Behaviour and Organizational Studies, achieving a degree in Business Management and Organizational Studies from 2013 to 2017.
Professional Background
Before joining TELUS, Maddy Taylor accumulated diverse experience in the marketing field. She worked at Kellogg Company as an Assistant Brand Manager for Special K / Vector Brands from 2021 to 2022 and as a Shopper Marketing Specialist from 2020 to 2021. At Effect Marketing, she was the Founder, running the consultancy firm from 2019 to 2022. Additionally, she held marketing coordinator roles at Studio Lagree and Pfaff Automotive Partners, and an internship at Boston Pizza International Inc. Early in her career, she gained customer service and sales experience at Aritzia and worked as a Brand Ambassador for BOOM Marketing.
Achievements
Maddy Taylor led a successful rebranding campaign for Special K during her tenure at Kellogg Company. She also developed and executed a comprehensive shopper marketing strategy for Vector Brands. As the Founder of Effect Marketing, she managed the consultancy firm for three years, implementing innovative marketing campaigns that increased brand engagement. Additionally, she coordinated marketing efforts focusing on digital marketing initiatives at Pfaff Automotive Partners.