Mandifro Dela Cruz
About Mandifro Dela Cruz
Mandifro Dela Cruz is a Senior Product Manager, eCommerce at TELUS with extensive experience in product management and business development.
Current Position at TELUS
Mandifro Dela Cruz serves as the Senior Product Manager for eCommerce at TELUS. In this role, he oversees the development and execution of eCommerce strategies, ensuring the seamless online experience for customers. His responsibilities include guiding a multifaceted team and collaborating with various departments to enhance digital transactions.
Previous Roles at TELUS
Prior to his current position, Dela Cruz held multiple roles within TELUS. From 2020 to 2021, he was the Product Manager for Digital Experience, and from 2019 to 2020, he served as Product Specialist for B2B Order Systems. Across these positions, he contributed significantly to enhancing the company's digital frameworks and operational efficiencies.
Entrepreneurial Ventures
Mandifro Dela Cruz has a rich history of entrepreneurial work. From 2016 to 2017, he founded and owned Neekpack, and from 2018 to 2019, he co-founded and led product development at Nitery in Toronto. His efforts in these roles showcased his ability to innovate and manage product lifecycle from inception to delivery.
Educational Background
Dela Cruz studied International Business Administration at RSM Erasmus University, completing an exchange semester in 2017. He also holds an International Bachelor in Business Administration from the Schulich School of Business at York University, with a focus on Information Systems, obtained between 2013 and 2017.
Major Projects at TELUS
At TELUS, Dela Cruz led several major projects. He was instrumental in the ideation, development, and launch of the company's largest internal communication system. He also created a centralized pricing resource system for over 5,000 sales agents and facilitated secure internal sharing of private content for sales monitoring. He established cross-functional teams and led an agile team of engineers, designers, and project managers.