Marcia Baroni Smith, MSc.
About Marcia Baroni Smith, MSc.
Marcia Baroni Smith, MSc, is the Manager of Demand Gen and ABM at TELUS Business in Toronto, with extensive experience in marketing management across various industries.
Title
Marcia Baroni Smith serves as the Manager, Demand Gen and ABM at TELUS Business in Toronto, Ontario, Canada. In her role, she is responsible for leading demand generation and account-based marketing efforts, driving strategic marketing initiatives to achieve business objectives.
Work Experience at TELUS
At TELUS Business, Marcia Baroni Smith has made significant contributions to the brand's marketing efforts. She has led the development of digital marketing campaigns that have effectively increased brand awareness and demand generation for the enterprise and commercial segments. Her role involves managing a team of performance and content experts, and collaborating closely with GTM, digital, sales, and agency partners to drive successful marketing initiatives.
Previous Roles in Marketing
Marcia Baroni Smith has held several key marketing positions, including Senior Marketing Manager at EverCommerce in 2022 and Marketing Manager, Demand Generation at iWave from 2021 to 2022. She also worked as a Marketing Manager, Global Campaigns at OpenText from 2019 to 2021, and at Nestlé Purina North America as Marketing Manager, Snacks and Ultra Premium Food from 2018 to 2019. Her extensive background in marketing includes experience at Johnson Controls, ORA Design, Nestlé Nespresso SA, and other notable companies.
Education and Expertise
Marcia Baroni Smith earned a Master's Degree in Social Psychology from Universidade Federal do Espírito Santo. She also holds an MBA in Digital Marketing from FGV and a Certificate in Digital Communication and Media/Multimedia from the University of Toronto. Her educational background is further enhanced by a Bachelor's Degree in Communications (Advertising) from Universidade Federal do Espírito Santo, and a specialization in Logistics and International Commerce from Faculdade Estácio de Sá.
Teaching and Research
Marcia Baroni Smith has a passion for teaching and research, having served as a Professor at the Communications Department at UFES from 2009 to 2010 and as an MBA Professor at Universidade Vila Velha - UVV in 2015. She has a particular interest in Digital Strategy and Consumer Behaviour, where she shares her knowledge and insights with peers and students.