Marelda Bruni
About Marelda Bruni
Marelda Bruni is a Senior Product Manager at TELUS, specializing in SMB Base Management Campaigns in Toronto, Ontario, Canada. She has a rich background in marketing and communications, with significant experience at companies like Intuit, Bell, and Accenture.
Company
Marelda Bruni is currently employed by TELUS in Toronto, Ontario, Canada. She holds the position of Senior Product Manager, SMB Base Management Campaigns. TELUS is a prominent telecommunications company known for providing a wide range of communication products and services, including internet, television, and wireless solutions. Prior to her current role, Marelda has accumulated extensive experience within TELUS in various capacities, highlighting her deep understanding and significant contributions to the company’s marketing and campaign management efforts.
Title
Marelda Bruni serves as the Senior Product Manager for SMB Base Management Campaigns at TELUS. In this role, she is responsible for overseeing strategies and campaigns aimed at managing and retaining the small and medium business customer base. Her role entails developing and executing data-driven marketing campaigns, improving customer segmentation, and driving engagement and retention within the SMB sector.
Education and Expertise
Marelda Bruni holds a Bachelor of Commerce with a double major in Marketing and Economics from the University of South Africa/Universiteit van Suid-Afrika. Her educational background has equipped her with a strong foundation in marketing principles, economic theories, and strategic business management. Her expertise spans across CRM systems, B2B marketing analytics, content strategy development, and customer segmentation. Marelda’s ability to implement innovative strategies and lead complex projects has been a significant asset in her various professional roles.
Professional Background
Marelda Bruni's career includes diverse roles across leading companies. She previously worked at TELUS as Campaign & CRM Marketing Manager, Small Business Channel Strategy and Performance (2020-2022). Prior to that, she was Marketing Manager for QuickBooks Online, Accountant Segment at Intuit (2019-2020) and Marketing Communications Specialist at Bell Business Markets (2018-2019). She also served as Marketing Communications Manager at KLM Electrical (2014-2018) in Johannesburg, and earlier as Internal Communications, Corporate Marketing and BPO Marketing Lead at Accenture (2013-2014). Marelda's earlier career includes a tenure as Manager: Marketing and Communications at Fasset (2009-2013) and Marketing Manager at ContinuitySA (2006-2009). Each of these roles has contributed to her comprehensive skill set in marketing and communications.
Key Achievements
Marelda Bruni's notable achievements include leading the implementation of a new CRM system at TELUS, which enhanced customer segmentation and targeting capabilities. She developed a content strategy that boosted engagement by 25%. Her data-driven campaign initiatives at TELUS resulted in a 15% increase in SMB customer retention. Marelda has also been recognized for her contributions, receiving the TELUS Business Excellence Award in 2021. Additionally, she shared her expertise on B2B marketing analytics at the 2022 Canadian Marketing Association conference. Marelda is committed to professional growth and contributes to the field by mentoring junior marketing professionals through TELUS’s mentorship program.