Marian Chang, MBA
About Marian Chang, MBA
Marian Chang, MBA, is a Senior Marketing Communications Manager at TELUS in Vancouver, Canada, with extensive experience in marketing roles at HSBC.
Company
Marian Chang is currently positioned at TELUS, where she serves as the Senior Marketing Communications Manager. At TELUS, she has been integral in leading the strategic development and execution of the TELUS PureFibre network Marketing & Communications strategy. Her role encompasses handling a diverse range of consumer go-to-market activities including social media, digital campaigns, experiential marketing, direct response, traditional advertising, and media planning.
Title
As the Senior Marketing Communications Manager at TELUS, Marian Chang is responsible for crafting comprehensive marketing and communications strategies that drive business objectives. This includes uncovering market opportunities and recommending effective marketing approaches. Her work spans multiple mediums and requires a deep understanding of consumer behaviors and preferences.
Education and Expertise
Marian Chang holds a Master of Business Administration (MBA) from Queen's University, completed from 2012 to 2013. She also achieved a Bachelor of Commerce in Marketing, Transportation & Logistics from The University of British Columbia, which she completed from 2003 to 2007. Her educational background equipped her with the skills needed for strategic marketing, and she continues to stay in tune with industry trends and pursues self-development opportunities.
Professional Background
Marian Chang has amassed extensive experience in marketing roles, particularly at HSBC. She held positions such as Senior Marketing Manager, Brand & Airports, North America (2014-2017), Marketing Manager, Cultural and Targeted Campaigns (2012-2014), Marketing Manager-Premium Acquisitions (2010-2011), and Marketing Associate at HSBC Global Asset Management (2008-2010). These roles helped her develop expertise in crafting targeted campaigns, brand management, and premium customer acquisition strategies.
Skills and Approach
Marian Chang emphasizes positivity and proactive approaches in her marketing strategies. She has a strong ability to connect with diverse groups by understanding their passions and pain points. Her ability to uncover market opportunities and recommend effective marketing strategies is highly regarded. Marian manages an array of go-to-market activities, balancing digital, social, and traditional marketing channels to optimize business outcomes.