Marie Christine Lapointe
About Marie Christine Lapointe
Marie Christine Lapointe is the Conseillère principale commandites et partenariats at TELUS in Montreal, Quebec, Canada, where she has been responsible for brand activations, partnerships, and sponsorship strategies since 2019. She has extensive experience in project management, communications, and marketing from her previous roles at Piknic Electronik, Altitude C, Agence Bob, Diamond Integrated Marketing, Wasabi Communications Inc., Cinémathèque Québécoise, and Service Canada.
Current Role at TELUS
Marie Christine Lapointe is currently working at TELUS as Conseillère principale commandites et partenariats in Montreal, Quebec, Canada. In this role since 2019, she is responsible for the ideation, planning, management, and execution of brand activations. Her responsibilities include negotiating and ensuring the follow-up of agreements to maximize their impact, as well as analyzing, developing, and recommending partnership and sponsorship strategies that align with TELUS's strategic pillars.
Previous Experience at Piknic Electronik
From 2016 to 2019, Marie Christine Lapointe worked at Piknic Electronik in the Région de Montréal, Canada, focusing on sponsorships and partnerships. Her contributions during this period helped in the growth of the event, enhancing its presence in the Montreal region.
Project Management at Altitude C
Marie Christine Lapointe held the role of Chef projet at Altitude C from 2014 to 2016 in the Région de Montréal, Canada. During her tenure, she oversaw various projects, ensuring their successful execution and delivery.
Educational Background
Marie Christine Lapointe pursued her post-secondary education at multiple institutions. She completed a Certificat Leadership organisationnel from HEC Montréal from 2019 to 2021. She also studied Science politique at UQAM and achieved Propédeutique from 2006 to 2007. Additionally, she earned a Bac in Communications from Université de Montréal between 2002 and 2005.
Early Career Roles
Marie Christine Lapointe has an extensive career history in various roles. She worked as a Productrice at Agence Bob in 2014 for three months, and as Superviseure de compte at Diamond Integrated Marketing from 2012 to 2013 for one year. Prior to that, she was Chargée de projets at Wasabi Communications Inc. from 2011 to 2012. She also held the role of Agente de communication et de marketing at Cinémathèque Québécoise from 2008 to 2010, and Agent de services au citoyen at Service Canada from 2003 to 2008.