Mariya Savina
About Mariya Savina
Mariya Savina is the Sr Marketing Manager for Acquisition & Base Management, Mid-Market Wireline at TELUS Business Marketing in Calgary, Alberta, Canada. She has over a decade of experience in marketing and finance, having worked with multinational companies like Procter & Gamble and Avon.
Current Role at TELUS
Mariya Savina is the Sr Marketing Manager, Acquisition & Base Management, Mid-Market Wireline, at TELUS Business Marketing located in Calgary, Alberta, Canada. In this role, she leads cross-functional projects that significantly improve marketing efficiency and effectiveness. She is responsible for developing marketing strategies and managing campaigns, ensuring alignment and success of marketing activities.
Previous Experience at Avon
Mariya Savina has extensive experience at Avon, where she held various positions in Almaty, Kazakhstan from 2011 to 2019. She was the Campaign Planning and Activation Manager / Deputy Marketing Manager, Strategy and Campaign Planning Manager, Business Integration Manager, Field Activation Manager, and Strategy Coordinator and Competitive Intelligence Specialist. During her tenure at Avon, she specialized in marketing strategy development, brand management, and campaign planning.
Financial Analyst Roles at Procter & Gamble
Before joining Avon, Mariya Savina worked at Procter & Gamble in Almaty, Kazakhstan from 2007 to 2010. She held roles as a Financial Analyst for Sales, Financial Analyst in Profit Forecasting and Budgeting, and Senior Financial Analyst for Fabric and Home Care. Her strong background in finance aids in spotting budget optimization opportunities and ensuring the effectiveness of marketing activities.
Education and MBA Achievement
Mariya Savina holds an Executive Master of Business Administration (MBA) from Quantic School of Business and Technology, completed between 2020 and 2021. She also has a Bachelor's degree in Finance from Almaty Management University (AlmaU), which she earned from 2003 to 2007. She is currently enhancing her leadership and digital marketing skills through this advanced education.
Marketing Expertise and Skills
Mariya Savina brings over a decade of experience in the consumer goods industry to her role at TELUS. She is proficient in digital marketing, including SEO, website management, social media, email marketing, and mobile apps. Skilled in data analysis and visualization, she uses marketing research analytics tools such as AC Nielsen, Euromonitor, and GfK. Additionally, she is known for being a transformational leader and experienced people manager, who regularly speaks at large audience events on marketing and business growth.